good with words
Every piece of content — from a push notification to a longform article, from a headline to an on-air radio read — can communicate a story.
As a high-quality writer, I find joy in crafting those pieces of copy (and those stories) to ensure maximum positive impact.
this is me
Sr. Lead Brand Writer
Thumbtack, San Francisco | September 2019 – present
The go-to expert on brand voice, across both customer and pro sides of the business. Owns breadth of marketing copy, including product, growth, and engagement marketing. Established multiple in-depth cross-functional relationships to advance creative strategy and champion the Thumbtack brand.
Peet's Coffee, Emeryville | January 2018 – September 2019
Made the switch to client-side, crafting copy for a single brand across a variety business sectors, from consumer packaged goods to retail and ecommerce. Everyday work included in-store signage, loyalty emails, and seasonal landing pages.
gyro, San Francisco | September 2016 – December 2017
Created both as a supporting and lead copywriter in concepting, presenting, and executing unique, comprehensive integrated campaigns for clients such as Visa Developer and Hewlett-Packard.
Doremus & Co., San Francisco | June 2014 – September 2016
Worked closely with the creative team in authoring, presenting, selling, and executing campaigns for clients such as Hewlett-Packard, Microsoft, and Intel.
West Advertising, Alameda | October 2011 – June 2014
Created content for a diverse selection of clients, with a focus on organic social media and web content, and paid media for web, print, radio, and television.
sets the standard for disciplined and curious craft skills
compassionate and persuasive communication skills
nimble learning curve and strong work ethic
lifelong love of words and stories
Bachelor of Arts: English Literature
University of California, Berkeley
avid gummi candy enthusiast
prefers The Replacements' Let it Be to The Beatles'